
Safeway is one brand that is doing wonders for sustainability. In 2006 the company established a Greenhouse Gas Emissions and Sustainability Program coupling with environmental projects and developed a new strategy to reduce greenhouse gas emissions. The goal was to improve the communities in which Safeway serves by reducing the company's carbon footprint and improve air quality. As a result, they reduced more than 320,000 metric tons or 700 million pounds of carbon dioxide emissions. According to
their website, "these reductions included approximately:
120,000 metric tons through strategic electricity purchases 79,000 metric tons through the application of technology, process improvements and education 55,000 metric tons through renewable energy purchases 66,000 metric tons through a wide range of efficiency initiatives and technologies with our truck fleet."
And to keep up on their sustainable initiatives,
Safeway recently announced their involvement in the Sustainability Consortium initiative. The
Sustainability Consortium publishes findings on life-cycle impacts on foods, non-foods and agricultural products promoting a more sustainable global supply chain. Safeway is the first U.S. grocery to join the Sustainability Consortium group as a founding member. Also, in 2007 Safeway was the country's
fourth largest retail purchaser of renewable energy.

It is very important that a leading grocery corporation is making changes to reduce greenhouse gas emissions and develop a sustainable businesses practice. Consumers and corporations have a huge influence on the environment. Being committed to such a positive movement, Safeway can influence other corporations and consumers to make changes in their sustainability practices.
Go Safeway!